Artistically Integrated

               

 I was recently introduced to Free People's first- ever short film, Roshambo. I have to say, it's one of the most clever ways to display a catalog! The accompaniment of this video helps the viewer see how the clothes and accessory will look and move on one's body, helping someone make a better decision in buying the pieces rather than a stationary image in a catalog. I think if most retailers decided to market their products this way, there would be more of a rise in consumer spending and less returned merchandise.

Onto the actual film, I loved it! As soon as the video ended, I wanted to see more! Three minutes just wasn't enough! Hopefully, the videographer and Free People team decide to make a sequel. It was a beautiful story line, about star crossed lovers in Brooklyn, NY. The actor Christopher Abbott, from the HBO show Girls, and Free People model, Sheila Marquez, are the main attractions of the film. The name of the film, Roshambo, alludes to a game the actors play throughout it. I'm such sap for cute love stories, which is why this video really caught my heart and of course great videography! The film maker caught the essence of the attraction by the beautiful lighting, the close up shots, the music, the speed and the tone. Everything was just well placed and if it was to turn into an actual movie, I'd totally watch it. Plus who wouldn't want to see more of Christopher Abbott?!

After seeing this film, I definitely want to head to my local FP store and buy everything from their February catalog! Dear readers, what did you think of Roshambo? Do you think it's a great marketing tactic?