Get Caught in Swarovski

A few weeks ago I was invited to a very special dinner party with some of Swarovski's finest and local Philadelphian bloggers. The event was to introduce and unveil the new campaign by Swarovski, "Get Caught Philly" It's all about wearing Swarovski jewels in everyday happenings, some of the examples used in the campaign are walking the dog, shopping with the kids, painting your toe nails at work, and hoarding on ice cream! Nothing like completing your daily errands while wearing some sweet bling! 

We celebrated the evening with sparkling jewels, and decadent treats and of course the $1000 cocktail, at Le Méridien! The best part of the cocktail is that 100% of the proceeds will go to the charity of your choice and with that you will get some serious sparkle, a pair of crystalized martini glasses and cufflinks or the Nirvana ring! 

Photo by PhillyChitChat

Not only did I get to meet some amazing people that night but I also got to go home with my own set of sparkle, which I will feature in an upcoming outfit post. The marketing geniuses behind the campaign also reached out to all of the individual bloggers in a really unique way, by creating a tangible newsletter with a photo of the blogger and a headline having to do with that said blogger. I was really touched by how creative the invitation was, that I don't think any other invite will top that! All in all, it was a fun night and I am grateful to have been a part of it.

Photo by PhillyChitChat

Dear readers, have you seen Swarovski's latest campaign, what are your thoughts on it?